Why Did Steve Jobs Start Apple?

Steve Jobs started Apple because his friend Steve Wozniak had built a working computer and was giving the design away for free. Jobs believed people would pay for it, and he was right.

That is the whole origin in one line. Wozniak made the machine. Jobs made it a business.

The two had known each other since their teens. They had already sold electronics kits together, so a company was a natural next step.

Here are the steps that turned a hobby board into a company.

StepWhat happened
Wozniak designs a computerHe builds it for a hobby club and shares the plans
Jobs sees the opportunityHe argues they should sell finished boards instead
They raise the moneyJobs sells his van, Wozniak sells his calculator
Apple is foundedJobs, Wozniak and Ronald Wayne start the company
A shop places an orderA local computer shop orders fifty assembled units
The Apple II arrivesOutside investment turns Apple into a real business

The idea behind the company

Computers at the time were sold as kits for people who could solder. Jobs wanted a machine that arrived finished and worked when you switched it on.

That one belief explains most of what Apple did later. Sell the whole product, not the parts, and hide the difficulty from the buyer.

Wozniak shared the technical half of that view. He designed for elegance, using fewer chips than anyone thought possible.

The third founder most people forget

Ronald Wayne was the third founder. He drew the first logo and wrote the original partnership agreement.

He sold his stake back to the other two for eight hundred dollars. He had personal debts and did not want the risk of a young company.

Where the name Apple came from

Jobs had spent time working at an apple orchard on a commune. He was on a fruit diet when the name came to him.

He liked that the word was friendly and not technical. He also noted that Apple came before Atari in the phone book.

Atari mattered because Jobs had worked there before starting the company. Being listed first was a small practical advantage.

What shaped his taste

Jobs grew up near the electronics firms of northern California. His neighbours were engineers, and he once called a company founder at home to ask for spare parts.

He briefly attended Reed College and then sat in on classes he liked. A class on calligraphy shaped his interest in typefaces, which later showed up in the Macintosh.

He also travelled in India and studied Zen practice. He credited that period with his preference for simple designs and few choices.

What he was still doing later

The same pattern repeats through his career. He returned to Apple after years away and cut the product line to a handful of machines.

He then pushed the company into music players and phones. Each time the argument was the same: sell a finished product, not a set of parts.

Why interviewers bring this up

Apple interviewers sometimes ask what you admire about the company's history. The wrong answer is a summary of the story they already know.

The right answer connects one decision to your own work. Say that you build finished things, then give an example where you did.

How to Prepare

TAGS
Behavioral Interview
Coding Interview
CONTRIBUTOR
Arslan Ahmad
Arslan Ahmad
ex-FAANG engineering manager and author or Grokking series.

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