What is Apple's slogan?

Apple’s most well-known slogan is "Think Different." It was introduced in 1997 and became an iconic part of the company’s brand identity. This slogan was central to Apple’s resurgence under Steve Jobs and reflected the company’s focus on innovation and breaking conventional norms.

Meaning of "Think Different"

"Think Different" embodied Apple’s philosophy of innovation, creativity, and challenging the status quo. It encouraged individuals and businesses to push boundaries and embrace new ideas, aligning with Apple’s mission to create technology that enables people to think and work in unconventional ways.

Enduring Influence of the Slogan

Though Apple no longer actively uses "Think Different" as its official slogan, the essence of the message continues to be seen in the company’s approach to product design, marketing, and corporate values. The slogan remains symbolic of Apple’s culture of creativity and innovation.

Apple’s Evolving Brand Messaging

While "Think Different" is iconic, Apple’s brand messaging has evolved to focus on specific product benefits, including simplicity, user experience, and privacy. Campaigns often highlight how Apple products empower users to be creative, productive, and connected.