What are the 7 factors of UX?

The 7 factors of UX (User Experience) represent key elements that contribute to creating a successful, user-centered product. These factors ensure that the product is not only functional but also enjoyable and easy to use. Here's a breakdown of the 7 factors:

1. Useful

The product must serve a clear purpose and provide real value to the user. It should solve a problem, fulfill a need, or improve the user’s experience in some way. A product that is not useful will struggle to engage users, regardless of how well-designed it is.

Key Aspects:

• Does the product solve a real problem?
• Are the features aligned with user needs?
• Is the content or functionality relevant?

2. Usable

Usability refers to how easy and efficient the product is to use. Users should be able to navigate, interact with, and complete tasks without confusion or unnecessary effort. A product with high usability ensures that users can achieve their goals with minimal friction.

Key Aspects:

• Can users easily complete their tasks?
• Are there any unnecessary steps or barriers in the process?
• Is the interface intuitive and easy to navigate?

3. Findable

Findability means that the content and functions of the product are easy to locate. Users should be able to navigate the system and find the information or tools they need without difficulty. This includes having a well-structured navigation system and search functionality.

Key Aspects:

• Can users easily find what they’re looking for?
• Is the information architecture clear and organized?
• Are navigation menus and search features intuitive?

4. Credible

Credibility is about building trust with users. A credible product is one that users perceive as reliable, safe, and trustworthy. This includes presenting accurate information, providing a secure environment (especially in e-commerce or data-sensitive products), and adhering to ethical standards.

Key Aspects:

• Do users trust the product or brand?
• Is the information presented accurate and reliable?
• Are security and privacy concerns addressed?

5. Desirable

Desirability focuses on creating an emotional connection between the user and the product. This can be achieved through visual design, branding, and interactive elements that create a positive and engaging experience. A desirable product is visually appealing, well-branded, and enjoyable to use.

Key Aspects:

• Is the product visually attractive?
• Does it evoke positive emotions and satisfaction?
• How does it align with the user’s values and expectations?

6. Accessible

Accessibility ensures that the product can be used by a wide range of people, including those with disabilities. This means following accessibility guidelines and making sure that the product is usable by people with varying abilities, such as providing screen reader support, keyboard navigation, and readable content for those with visual impairments.

Key Aspects:

• Is the product accessible to people with disabilities?
• Does it meet accessibility standards (e.g., WCAG)?
• Are there options for users with different needs (e.g., alternative text, color contrast)?

7. Valuable

The product must provide value to both the user and the business. This factor ensures that the product meets business objectives while also fulfilling user needs. A valuable product creates a win-win situation: users find value in using the product, and the business benefits from delivering it.

Key Aspects:

• Does the product deliver value to users and the business?
• Does it align with the business goals and KPIs?
• Is the product’s purpose clear and beneficial?

Summary of the 7 Factors of UX:

1. Useful: Provides real value and solves problems.
2. Usable: Easy and efficient to use.
3. Findable: Content and features are easy to locate.
4. Credible: Builds trust and reliability.
5. Desirable: Creates emotional engagement and is visually appealing.
6. Accessible: Usable by all, including people with disabilities.
7. Valuable: Delivers value to both users and the business.

By focusing on these seven factors, UX designers can create products that are user-friendly, accessible, and aligned with business objectives, ensuring a positive and successful user experience.