Is Okta B2B or B2C?

Okta operates in both Business-to-Business (B2B) and Business-to-Consumer (B2C) markets, offering tailored identity and access management solutions for each sector.

Business-to-Business (B2B) Solutions

Okta provides comprehensive identity management services for organizations, enabling secure and efficient access for employees, partners, and clients. Key features include:

• Single Sign-On (SSO): Allows users to access multiple applications with one set of credentials, streamlining workflows and enhancing security.

• Multi-Factor Authentication (MFA): Adds an extra layer of security by requiring additional verification methods beyond just a password.

• Lifecycle Management: Automates user provisioning and deprovisioning, ensuring that access rights are up-to-date as roles change.

These tools help businesses manage internal and external user identities, ensuring secure access to resources across various platforms.

Business-to-Consumer (B2C) Solutions

For consumer-facing applications, Okta offers Customer Identity and Access Management (CIAM) solutions designed to provide seamless and secure user experiences. Features include:

• Customizable User Registration and Authentication: Enables businesses to create tailored sign-up and login processes that align with their brand and user expectations.

• Social Login Integration: Allows consumers to authenticate using existing social media accounts, simplifying access and enhancing user convenience.

• Adaptive Authentication: Utilizes contextual data to assess risk and adjust authentication requirements dynamically, balancing security with user experience.

These services are designed to enhance customer engagement while protecting sensitive consumer data.

Recognition in B2B and B2C Use Cases

Okta's proficiency in both B2B and B2C scenarios has been acknowledged in industry evaluations. In Gartner's 2019 Critical Capabilities for Access Management report, Okta received the highest scores for both B2B and B2C use cases, reflecting its versatility and effectiveness across different business models.

Conclusion

Okta's dual focus on B2B and B2C markets allows it to deliver specialized identity and access management solutions tailored to the unique requirements of each sector. This versatility makes Okta a valuable partner for organizations seeking to secure and streamline access for a diverse range of users.